Nexcelom has been using a slogan for the past few years - Better tools for better biology for better life. We manufacture better tools (Cellometer & Celigo) that help researchers perform better biology (cell counts, viability, drug discovery, cell-based assays, etc...) which leads to advances in science and better life for everyone involved! When we were coming up with the slogan, we were going to finish the third part to read "for better science" - but one of our customer groups are breweries (yeast are cells, too!)  - and we didn't want to exclude such an important group. One of [...]